“A joyful life is an individual creation that cannot be copied from a recipe”
-Mihaly Csikszentmihhalyi
I am Jenni Schierman. Business owner, executive coach, and passionate advocate for women breaking barriers. I have nearly two decades of experience in motorsport, including Formula One, and a deep commitment to empowering women in leadership, or those striving to step into leadership roles. I’m here to help you create a life and career that’s authentic, sustainable, and uniquely yours.
Our
Story
Get to Know Schierman Performance
My Journey into Motorsport and Beyond
Like many people in motorsport, my journey started with passion and curiosity. Growing up in Minnesota, where hockey was king, I was the odd one out, captivated by the intensity and thrill of Formula One. I watched legends like Ayrton Senna and Michael Schumacher race, completely mesmerized, even though my friends and family had no interest in F1.
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This childhood fascination eventually led me to a career in motorsport—though I never imagined at the time that I'd end up working in Formula One. After several years in corporate roles at industry giants like Kawasaki Motors USA and Nissan North America, I decided to pursue my degrees, juggling my job while completing a BA and MA. It was during my MA studies that I launched my coaching business, initially called JS Coaching, and started working with professionals in the motorsport world.
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From there, I was fortunate to collaborate with industry leaders like Formula Health, providing mental performance coaching to an F1 team, and Hintsa Performance, where I expanded my coaching to the corporate side. These partnerships have shaped much of my professional life, allowing me to combine my passion for motorsport with my desire to help others succeed.
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Empowering Women Through Coaching & Mentorship
In 2025, I launched an exciting new partnership with Dr. Mecky McNeil of Health First. Together, we share a passion for empowering women to achieve better health outcomes through evidence-based coaching. This collaboration led us to create a group coaching program designed specifically for women, grounded in the latest research and available to women around the world.
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I’m also honored to serve as a mentor for FIA Women in Motorsport, a role that allows me to work closely with young women seeking to break into the motorsport industry. This mentorship program is close to my heart, as I continue to advocate for more opportunities and representation for women in motorsport.
Today, I continue to serve my private clients while nurturing these important partnerships. I am driven by my commitment to empowering women to take control of their lives, health, and careers, using the same principles that have guided my own journey.
With a deep passion for empowering individuals, Jenni Schierman is a skilled executive coach committed to helping clients unlock their full potential. Holding a master’s degree in Executive Coaching & Consulting, along with advanced certifications, Jenni also holds an ICF Professional Certified Coach (PCC) designation, demonstrating her ongoing commitment to professional growth and excellence in her craft.
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Jenni’s coaching style is deeply personalized, combining years of experience with a unique approach that blends expertise and empathy. She creates a supportive, growth-focused environment for each client, tailoring her sessions to meet individual needs and challenges.
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Her work is particularly focused on helping individuals advance in corporate environments, especially those who face societal barriers. A passionate advocate for diversity, Jenni is also a champion for the LGBTQ community and an active mentor in the FIA Women in Motorsport Mentoring Program. Through this mentorship, she continues to push for greater representation and opportunities for women in motorsport.
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QUALIFICATIONS
-MA Executive Coaching & Consulting
-Hintsa Performance Coach
-ICF Spain/Global Member + Professional Certified Coach (PCC)
Discover how Jenni Schierman can guide you towards success.
Leadership Services Offerings
Explore our tailored services designed to enhance your leadership skills, empower teams, and elevate your professional potential. Whether you’re looking to refine your personal leadership style, engage in dynamic workshops, or hire a speaker for your next event, Jenni provides customized solutions that drive growth, authenticity, and long-term success.
Executive Coaching
Take your leadership to the next level with personalized coaching that focuses on improving decision-making, communication, and overall leadership effectiveness. Jenni works with individuals, teams, and organizations to unlock potential and achieve key career goals.
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1:1 Coaching: Focus on your individual leadership growth, strategic thinking, and career aspirations.
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Group & Team Coaching: Enhance team dynamics, foster collaboration, and drive collective success.
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Tools & Assessments: Jenni integrates the Hintsa Wellbeing Assessment into her coaching, along with experience in other psychometric tools, to provide a holistic approach to leadership development.
Workshops & Offsites
Engage in hands-on workshops and offsite sessions designed to cultivate critical leadership skills such as emotional intelligence, strategic thinking, and effective communication. These sessions are fully customizable to meet the unique needs of your team or organization.
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Jenni’s workshops cover a wide range of timely topics, including:
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Leadership Communication & Emotional Intelligence
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Strategic Thinking & Problem Solving
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Authenticity in the Workplace
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LGBTQ+ Awareness & Inclusion (e.g., Pride Month)
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Perimenopause & Menopause Awareness for the Workplace
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Additionally, Jenni is available to work with you on custom content creation that speaks directly to your team’s unique challenges, helping drive impactful change and engagement.
Speaking Engagements
Bring an engaging and thought-provoking speaker to your next event. Jenni specializes in keynotes that inspire action, challenge perceptions, and provide actionable insights for leadership and personal growth. With nearly two decades in motorsport, including working in Formula 1, Jenni brings a unique perspective on leadership, resilience, and high-performance cultures.
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Motorsport Leadership: Drawing from her extensive experience in motorsport industry, including Formula 1, Jenni speaks about leadership in high-pressure environments, teamwork, and overcoming barriers.
Keynote Topics: Topics can include leadership development, diversity and inclusion, authenticity, emotional intelligence, and resilience in the workplace.
Jenni’s talks are designed to leave your audience feeling motivated and equipped to lead with purpose, authenticity, and impact.
Don’t wait to become the leader you aspire to be. Whether you're looking for 1:1 coaching, team workshops, or a customized speaking engagement, I’m here to help you achieve your goals. Get in touch now to start the conversation and find the right solution for you.
What I Do + Who I Work With
Whether you’re navigating complex decisions, leading teams, or leveling up in your career, my coaching is designed to help you rise to the occasion.
With nearly two decades of experience in high-performance environments, I empower high-achieving women and leaders to unlock their full potential.
Individual Coaching Offers Overview
Jenni offers three levels of 1:1 coaching designed to meet your unique leadership goals. Whether you’re looking for a quick boost of clarity or an in-depth, long-term transformation, we have a coaching solution that’s right for you.
Coaching Packages
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Quick Impact Coaching - “Ignition Sessions”
Ideal for professionals needing clarity or a quick reset.
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1 x 90-minute Strategy Session
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2 x 45-minute Follow-Up Sessions
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Email support between sessions
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Get back on track with laser-focused coaching that addresses your most pressing challenges.
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Signature Coaching Package - “Clarity to Impact”
For leaders who want sustained growth and transformation.
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1 x 90-minute Deep Dive Session
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4 x 45-minute Follow-Up Sessions
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Personalized action plans and email support
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Optional Hintsa Assessment
Uncover deeper insights and strategies for your leadership evolution.
Why Clients Work With Me
With nearly two decades of experience, spanning leadership and coaching at the Formula 1 level, I understand what it takes to thrive under pressure.
I support driven professionals, consultants, and emerging leaders who want to grow with intention, lead with impact, and navigate big moments with confidence.
Whether you're shifting gears or stepping into something bigger, I bring clarity, calm, and strategy to help you perform at your best...without burning out.
Big goals deserve intentional support. If you're ready to grow with clarity and confidence, let's start the conversation. This isn’t a sales pitch—it’s a conversation. Just 15 minutes to explore what support could look like for you.
No pressure. No pitch. Just clarity.
Group Coaching
Powerful conversations. Practical tools. A space to grow, together.
These group coaching programs are designed to support women navigating big transitions, bold goals, and everything in between. With a focus on connection, clarity, and real-life application, these programs offer the benefits of coaching, plus the magic of community.
Current Program: Wellbeing for Women: Empowering You Through the Perimenopause and Menopause Journey.
A 14-week coaching program designed specifically for women in perimenopause and menopause, co-created with a certified medical practitioner.
We meet every other week for 90 minutes, blending expert insight, coaching tools, and supportive discussion.
What’s included:
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7 group coaching sessions
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Custom workbook + practical tools
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Medical intake form and integrated support
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A safe, empowering space to learn, reflect, and grow
More group programs are in development—sign up to stay in the loop or request a custom group for your organization.
Wellbeing for Women: Empowering You Through the Perimenopause and Menopause Journey
In 2025, Jenni Schierman and Dr. Mecky McNeil of HealthFirst teamed up to create a unique Wellbeing for Women coaching program designed specifically for women navigating the perimenopause and menopause journey. Driven by a shared passion for women’s health and a commitment to providing evidence-based solutions, this program offers a holistic approach to support and empower women during this life transition.
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This program can be integrated with your existing MHT/HRT regimen or followed independently, depending on your needs and preferences.
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Our goal is simple: to help you feel strong, informed, and confident as you step into this next chapter of life, armed with the most current, evidence-backed research and practical tools for success.
Ready to join?
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To join one of Dr. Mecky's groups, please visit the HealthFirst website via the link below.
For Jenni’s coaching groups, click the "I'm Interested" button to learn more and sign up.
For Organizations
Fueling Bold Leadership That Drives Real Results
From the racetrack to the boardroom, leadership performance hinges on more than strategy—it’s about mindset, resilience, and the ability to navigate pressure with clarity and confidence.
Jenni brings nearly two decades of experience across motorsport and executive coaching to help organizations cultivate bold, effective, and sustainable leadership.
Whether through 1:1 coaching, high-impact workshops, keynote storytelling, or custom development programs, these offerings are designed to move performance forward—at every level of your organization.
Organizational Offerings
Jenni offers four levels of support designed to meet your unique organizational goals. Whether you’re looking for a shorter 1:1 coaching solution to support teams in transition, a long-term transformation project, or partnering to create a custom, strategic development initiative, we have a solution that’s right for your organization.
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​Trusted by executives and teams in global motorsport, tech, and Fortune 500 companies.
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Tier 1:
Core | Coaching Essentials
High-impact 1:1 coaching to elevate leadership from the inside out.
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Executive & Leadership Coaching for individuals or small cohorts
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Flexible 3- or 6-month engagements
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Customized development goals aligned with business impact
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Ideal for: high-potential leaders, senior executives, or women navigating leadership in male-dominated environments​
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Because real power isn’t in the suit—it’s in the person wearing it.
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Tier 2:
Momentum |
Workshops & Webinars
Dynamic, actionable sessions designed to energize leaders and build practical skills.
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Live or virtual workshops (60–90 minutes)
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Topics include:
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Leading Under Pressure
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Sustainable High Performance
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Confident Communication & Executive Presence
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Women in Leadership: Lessons from Motorsport
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Can be paired with coaching for deeper integration
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Interactive sessions that inspire, challenge, and shift mindsets.
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Tier 3:
Impact |
Keynotes & Signature Speaking
Inspire your teams with leadership storytelling that sticks.
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Signature Keynotes, Panels, Fireside Chats
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Perfect for company events, leadership retreats, International Women’s Day, and offsite experiences
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Known for bold energy, authentic insight, and a powerful blend of motorsport + business leadership lessons
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Race suit. Power suit. The real power comes from how you lead.
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Tier 4:
Elevate |
Custom Leadership Programs
Scalable, strategic development experiences designed for long-term impact.
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Tailored leadership journeys for cohorts or internal teams (e.g., Women in Leadership, Navigating Transitions, Sustainable High Performance)
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Option to combine 1:1 coaching, workshops, and keynote delivery into a full development pathway
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Programs can be delivered live by Jenni or adapted for internal rollout
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Licensing & Facilitation Support Available: Organizations may license select programs or content for internal use. Facilitation guides, workbooks, and train-the-trainer options can be provided to scale leadership development across multiple teams.
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Jenni brings deep experience in developing internal programs and custom content—now offered in a way that allows organizations to scale without sacrificing depth or impact.
Strategic. Human. Bold.
Leadership development for organizations that want more than business as usual.
In the Media & Live Sessions
Jenni’s expertise extends beyond workshops into dynamic live sessions and media appearances. Recently, she was featured in a live Q&A session about the Hintsa Certification course, which focuses on becoming a Hintsa Certified Coach. During the session, Jenni shared valuable insights on leadership, performance, and wellness, offering a unique perspective on high-performance coaching and the tools needed to help top talent unlock their potential.
By clicking the link below, you can learn more about the Hintsa Certified Coach course and watch the live session replay.
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Link to Hintsa Live Q&A Session
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Additionally, Jenni has been featured in podcasts and media, where she discusses mental performance for both athletes and corporate individuals. Drawing on her experience in motorsport, Jenni often highlights the similarities she sees in the mental strategies needed to succeed in both high-stakes environments. You can explore these discussions and hear Jenni’s insights on driving performance and leadership in the workplace.
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Links to Podcasts:
Sept, 2020 - Championship Mentality w/ High Performance Mental Motorsports Coach Jenni Schierman
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Interested in collaborating or having me as a speaker or guest on your podcast? Let’s start a conversation. Reach out now to discuss speaking engagements or media opportunities.
"Jenni was so flexible and quick that she was always one step ahead – even faster than me. Just when I had finished explaining something, she was already onto the next thing. This fast and intelligent approach was essential for the success of the coaching. I’m lucky I had her as my coach. Conversations with Jenni were crucial, as she was quick to pick up on what I was expressing and got me to reflect on things from multiple angles."
Partner, Finland
Want to achieve similar results? Let’s connect!
Schierman Performance LLC Blog
Jenni does most of her writing over on Substack these days. Follow here there @Authenticallyjenni
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